Digital Signage Sophistication Means Network Congestion

Your online training programs may consist of hundreds of hours of rich digital training videos and interactive programs. For some, existing infrastructure can easily manage the increased traffic. But for many of us, the additional surge in traffic can impact not only your employees’ training experience.

From big box stores to brick-and-mortar boutiques, digital signage and interactive kiosks have become a primary tool for retailers to connect with their customers and have consistently shown greater customer interaction and increased sales, up to 33% in additional sales according to a 2019 Nielsen Consumer Survey. Because of that, more and more businesses are devoting time and resources to install digital signage solutions at key points throughout their locations.

For digital signage to be effective, it needs to be eye-catching, providing a variety of vibrant and relevant content. The greatest advantage of digital signage is that it can support video content, which can be tailored to fit a specific product line, department, or sales event. Afterall, 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text according to Zabisco. Within a store, multiple displays can be placed in different locations, each providing completely unique content. This kind of promotion connects retailers with their customers and leaves a lasting impression that would be impossible to achieve with more traditional advertising means.

network Congestion

As the digital media resolutions and size increase, companies are quickly learning that their internal network is getting eaten up by this content. Because most display monitors used for video signage have limited memory, they have to continuously download content that is store remotely, Meaning, they’re constantly pulling data down from the Internet. For digital displays with interactive features, slow downloading can frustrate customers waiting for their results. If the bandwidth can’t keep up with the demand for content or if the connection goes down for any reason, the displays become useless and goes from being an asset to a becoming a visual detriment.

As a quick fix, many companies upgrade their external bandwidth connection to support their digital signage, which is costly and comes with a monthly recurring charge. This is where a SuperLumin private Content Delivery Network (CDN) comes into play. One of the primary advantages of deploying a SuperLumin private CDN for digital signage is that the platform works natively with practically every media player and CMS platform such as Scala Content Manager or STRATACHE AMP and can handle any kind of media format. The CDN software is intelligent enough to recognize shared content between devices so content only needs to be downloaded once, and the CDN is able to dynamically recognize if content has been changed upstream. A SuperLumin private CDN can recognize the total external bandwidth being used on a network and will utilize downtimes and areas of low congestion to pre-emptively populate content, allowing your digital signage in-store kiosks to connect with your customers.

Good digital signage can create amazing customer engagements, but a slow, unresponsive experience can leave a negative impression on the store and brand. SuperLumin can help ensure you get the most out of your digital signage network.

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